18 roles for HR in 2018 by HR TREND INSTITUTE
"1. The Accelerator
Speed
is of utmost importance. HR can help to accelerate processes and decision
making. The pace in most organisations is too slow. The year is still the most
important planning building block. HR can do a lot to help to increase the
speed. Hire speedy persons. Get rid of, or redesign, slow and bureaucratic
processes. Stop with one-size-fits-all concepts. Adopt ‘Just-in time’ and get
rid of ‘Just-in-case’.
2.
The Challenger
We
need people who dare to challenge at the top. Group think is observed too
often. The plans are always ambitious and will result in more growth. Nobody
wants to be the party pooper. Nobody wants to be perceived as a blocker. This
is where HR can show its independency, and challenge where others choose to be
followers.
3.
The Connector
In
today’s organisation it is all about connections. HR must focus on building and
strengthening the connections. Between countries. Between functional areas.
Between old and young. Between Baby Boomers and Gen Y and Gen Z. Between old
and new. Between early-adaptors and followers. Between change lovers and
stabilisers. Between inner circle and outer circle. Between leaders and
followers. Between HQ and the people at the front. Read: Organisational Network Analysis.
4.
The Data-cruncher
Traditionally
data analysis is not one of the core competencies of HR. It should be, and
modern technology will help a lot. HR can have its sensors out wide in the
organisation. What is happening with the engagement levels of people in
critical projects? What capabilities are slowly eroding? Moving people
analytics from descriptive to predictive.
5.
The Designer
Can
organisations be beautiful? Can organisations be a place where it is fun to be?
HR can play a more active role in workplace design. Functionality and
efficiency: yes, but let’s as HR add the people element. Let’s also make sure
what we design can fulfil the needs of different groups.
Another type of designer is the employee journey designer (see role 7).
Another type of designer is the employee journey designer (see role 7).
6.
The Employee Champion
One
of the most undervalued roles in the original Ulrich model is finally getting
some traction. For years HR has focused on becoming part of senior management
(or al least getting as close as possible to senior management). Nobody wanted
to be an administrative expert, and focusing on the employees was also very old
fashioned. This is changing, and employee intimacy is becoming more important.
Read: To a more human and holistic HR.
7.
The Employee Journey Designer
The
employee journey and the employee experience are becoming mainstream in 2018.
Designing the journey, from start to finish, is becoming an important role of
HR. Read: Where to start when you want to improve the employee
experience?
8.
The Experimenter
We
can learn a lot of experiments. HR can drive experiments. Do not strive to
design the global all-encompassing process, practice or system that will be
future-proof. Time goes by and nothing happens. Start experiments with those
parts of the organisation that love something new. Implement, learn, adapt and
start a new experiment.
9.
The Guardian of the Values
Organisations
and people become more and more values driven. Strong values need to be
nourished and defended. HR leaders should be role models that through their
behaviours show that they are living the values.
10.
The magician
Top
HR professionals can be magicians. For example, by producing surprising
insights with the help of people analytics. Management and employees like
surprising insights, and HR can provide them. Sourcing surprising candidates is
another area where HR can add a lot of value.
11.
The meditator
The
HR pro keeps her head cool. She is focused and immune to distractions. She
finds time to mediate every day. Headspace is her favourite app.
12.
The performance consultant
Some
people are better in giving feedback than others. It is probably better to make
use of the capabilities of these people, then to train all people to give
better feedback. Performance consulting is an excellent role for HR: helping
good people to become better.
Read: Improving Performance Consulting.
Read: Improving Performance Consulting.
13.
The Receptionist
Administrative
Expert was the least desirable role in the Ulrich model (see also role 6). An
important element in the HR service centre is hospitality. If organisations
investigate how employees experience their journey, they often mention how
difficult it is to find relevant HR information. The intranet contains may
pages, but to find the right information is cumbersome. If you try to contact the
HR service centre, they are difficult to reach. Hospitality should be high on
the capability list of HR employees in the service centre. Although chatbots
will play an important role, for more complex issues we will need human
interaction. Read: HR Operations in the lift.
14.
The Slacker
Some
time ago there was a nice blog with the title “What happened to down time; the extinction of deep thinking
& sacred space”. Downtime is needed. HR can be exemplary here as well.
Do not plan meetings back-to-back. Do not judge people who allow themselves
some slack.
15.
The smooth operator
This
role is related to role 13, the receptionist. The smooth operator knows her
IT-stuff. HR processes and workflows are running smoothly in the background,
and offer all the users (candidates, employees, managers) a world class
experience. The smooth operator is invisible, but very important as the engine
of HR.
16.
The Storyteller
2018
will also be a year of storytelling. Through stories we can learn about the
ambitions of the company. Through stories we can learn what living the values
really means. Through stories we can connect the organisation to the
surrounding world. HR could be the master of storytelling.
17.
The Techie
HR
tech offers numerous opportunities. HR should be tech savvy, and be able to
find solutions that can help to increase the impact of HR. Not an easy
role. There are many solutions on the market, and the HR tech landscape is
changing every day. Read: HR Tech trends often ignored by HR. Have a look at
the HR Tech Community.
18.
The Voice
As
one of the major HR trends for 2018, we mentioned “Power to the People”. Many
organisations are still used to work in a top-down way. In those organisations,
also HR finds it difficult to approach issues in a different way. Performance
management is a good example. Changing the performance management process is
often tackled as an organisation wide issue, and HR needs to find the new
uniform solution. In line with the trend called “the consumerisation of HR” employees are expected to take
more initiative, being tired of waiting for the organisation and HR, and
wanting to be more independent of organisational initiatives. If HR is clever,
it senses the needs and ideas in the undercurrent of the organisation, and acts
as the voice that expresses these ideas."
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